I am writing this post to convince my friend Leila that she needs to come and do this with me… She’s already pretty sold on the idea if truth be told, but at £175 per ticket (and being a festival virgin) she still needs to really justify the expenditure in what isn’t currently the easiest economical climate… So this post could easily be re-names 10 Reasons why Leila should let me pop her Festival cherry at Latitude!
Please feel free to add some more of your own if you have been before and experienced the fun first hand already!
This picture to the left here is Leila and I, by the way. She always dresses like this-I only did it to ‘fit in’ and make her feel more normal 😉
Here are the 10 Reasons:
- Mistakes – After learning a few lessons as a festival virgin last year when I popped my own music festival cherry; I realised (very quickly) that overly commercial, massiiiive festivals that are chock full of chavvy teenagers getting wasted or high whilst listening to Dizzy Rascal and Eminem and then pi$$ing on your tent, or throwing cup after cup of their own special brand of warmth over everyone in front of them was ‘not really my thing‘… If you agree, then I recommend learning from my mistake, and never ever going to
V FestivalchaV Festival
- Not to big and not too small – I have already been to one local festival, with my partner and daughter last year, Lounge on the Farm in Canterbury (see my post about it here) and am going to another one this summer (The Hop Farm Festival) and whilst they are lovely, I would like to go somewhere in the middle ground (I was Goldilocks in a former life)… I feel that these middle ground festivals (Latitude has an audience of 25,000) get access to more of the quirky frills than their lower-budget, local counterparts do, and I want and like frills!
- Good Recommendation – Possibly one of the greater reasons (for me at least) is that I have a friend who works for one of the major UK broadsheet newspapers in the UK, the lucky gal gets to review music festivals, other experiences and gadgets for a them as part of her job (she gets paid to live my dreams); ‘Poor love’… As an aside, she also has to go to award ceremonies and film premiers too… It’s a hard life for some eh? …Any way, I think it would be fair to say that she has been to more festivals each summer than most people would get to go to in a lifetime, and like me, she isn’t too keen on the chav fests… I asked her which one was her favourite and she said Glasto is great, but very big, and that otherwise she particularly enjoyed ‘Latitude’… When I asked why, she told me that it was the atmosphere and the ‘shizzle’… I’m clearly not as cool as she is, because the last part didn’t mean an awful lot to me, but I think she meant the effort they go to to really make the festival ‘experience’ memorable, different, and quintessentially old-school festival: Quirky, Fun, Creative, Wacky Frills, and a creative line up designed to inspire as well as entertain.
- Pictures of the Event – After trawling through her pictures again at the end of last summer, I noticed that the pictures of the festivals were also quite telling to this end; in particular, that her pictures from other festivals seemed to be more of people and fancy-dress costumes, rather than the surroundings. Latitude simply seem to be more proactive in really delivering a visually and culturally quality festival, than the more commercial, larger, chavvy festivals like V Festival do (or any other festival that I have, thus far, seen and researched (but definitely take her word for it over mine)! I am in love with all the pictures I have seen of Latitude Festival, It looks stunningly beautiful even without all of the quirky extras… Take a look at this video of last year (the 6th Edition)
- It’s more than a music festival… It has also has a keen focus on literature, theatre and poetry, as well as the usual comedy… They have A Comedy Tent (which pulls some big names), a Literature Tent, A Poetry Tent, A BAFTA Film & Music Arena, additional Music Stalls (that add variety to the scheduled programme including jazz, opera and classical music this year) and of course The Main Arena and even a ‘Modern Toss tent’ and A Children’s Arena. I love that it is culturally diverse and is working hard to set a high benchmark in cultural standards to other festivals. I am looking forward to being exposed to new music and cultural acts that I haven’t necessarily been exposed to before.
- It’s family friendly, (although I am hoping that I will be able to make this a grown up festival visit for me on this occasion). Latitude have a Children’s Arena, and although they no longer offer boutique babysitting (a feature that was available in some previous years) they do have plans to find a partner who can outsource a similar service at some point. I also like that even their sponsors are working hard to engage with families
- Great Event Manager – It is the personal project of Melvin Benn, chief of Festival Republic, and having watched his feedback video responses to the Latitude Forums, I love his vision and outlook on where he wanted his brainchild to go and what he wants to do with it. I also like that he is not compromising on quality and diversity as the festival gains momentum and becomes more established.
- I want to feel like I have enjoyed the Quintessential Festival Experience I imagined in my mind when I was younger… So far, I have not… Glastonbury is not on this year, and to be honest I have heard that it’s just getting so ridiculously big and somewhat more commercial that even if it were on-this would still hold more appeal for me at the present time the
- They don’t hire standard stewards… They hire Woodland Pixies! The people who look after what are meant to be one of the friendliest, relaxed crowds of the festival world are dressed up as pixies and required to watch over lakes and woodland settings… This is just one of the quirky things Latitude does… They also hide invisible mirror men and themed scenes in the surrounding woodland
- AND FINALLY… They dye the sheep on the farm Pink! – In fact they dye them in an assortment of pastel colours like little walking Fruitella pastel sweets. I want to see the infamous flock of pastel coloured sheep because it’s one of the first pictures of the festival that really captured my imagination!
- Toilets. I know I said 10, but I thought this one was worth mentioning too… The toilets are meant to be very good by festival standards apparently… That for me will win brownie points (if you’ll pardon the unfortunate pun). That said, The Festival Toilets I’ve seen this far have not set much of a bench mark (though V was particularly disgusting)… As such, I will still be taking my Travel Johns. They will no doubt come in handy in the middle of the night when it’s chilly outside the tent, and you are less keen to venture over in your jim-jams!
Please note, We have since been to this festival. The post is here: Latitude Festival… I popped Leila’s Festival Cherry!
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